What do we watch in Olavarría? Screen share, national cinema and film industry

Abstract

The cinema is an industry, but it also constitutes a country's identity and culture. The protection measures of national cultural industries emerge from state policies and answer to current economic regulation.
In Argentina there is a regulatory policy framework which determines the amount and the showing periods of national films: screen share and continuity average. In the last decade, The National Institute of Cinema and Audiovisual Arts (Instituto Nacional de Cine y Artes Audiovisuales), dependent on the National Executive, introduced a series of modifications on the current regulation in order to increase the exhibition of Argentine films.
A cinema with two exhibition halls stands today in Olavarría city. The objective of this paper is to analyse which films were shown in 2008-2009 and if the existing regulation for the national cinema is fulfilled.